When we think about seeing digital signage, the only thing that crosses our mind is that we have seen it at malls or movie theaters. But today, things have changed. Businesses have started recognizing the power digital signage holds, and they have started bringing this attractive & informative tool to the mainstream.
It indicates how well we have adapted to modern technology and how far we have come with it. One such example is financial institutions or banks that have leveraged digital signage to their premises to enhance customer experiences, deliver relevant information, create brand awareness, and the list goes on.
There are many benefits that digital signage can bring to your bank, but to be able to extract and magnify these benefits, you must know how to strategically use it.
That’s why we have decided to bring this blog on how to use digital signage for financial institutions. Keep reading and find out how.
Ideas To Use Digital Signage For For Financial Institutions
Outside The Building
When you place the digital signage outside the building of your financial institute, it creates better brand awareness possibilities for your bank. The digital signage is so attention-grabbing that it ensures that each passerby stops to see the content that is displayed on the screen.
Take this opportunity to inform potential customers about your financial institute and everything you promise. You can display your financial institute’s logo, your goals, and the services you offer to your customers. You can also use this digital signage to share the opening hours and the lunch & tea times at your bank so that your customers can plan accordingly.
Reception Area
The reception area is another ideal space to place the digital signage. Generally, financial institutes use bulletin boards or paper pamphlets to share important information. Now, this medium might seem something usual, but this ‘usual’ has become the new boring. Bring digital signage to your financial institute’s reception and give something to your customers that grabs their attention.
Financial Institutes are often crowded with customers who are always in a rush and hate waiting in the queue. Give your customers something entertaining like digital signage that helps them have a less boring waiting period and also have a memorable experience at your financial institute.
An Informative Marketwall
Digital signage can be the perfect addition to your financial institute’s ambiance. Use this infotainment screen to not only entertain your customers and visitors but give them something informative too. You can provide your customers with crucial financial information or the latest market updates.
Show the Sensex, the value of commodities, stock market graphs, currency values, world map, and much more. Not just that, you can also run a stock market ticker below the screen to give at-a-glance information to your customers. There is no limit to digital signage. When you display such vital data on your digital signage, you will keep your customers up-to-date and create the ideal brand image among them.
Indoor Navigations
When it comes to a financial institute or a bank, we know how people are always in a rush, and they want to finish their tasks as soon as possible. But the thing about a traditional financial institute premises setup is that it is no less than a spider’s web. The bank is where different offices are scattered in different areas, customers often end up feeling confused and a lot of their time gets wasted while asking others for navigation.
In that case, use digital signage to provide indoor navigations to your customers. You can display a list of services your branch offers and along with that also which office or area of your premises provide that particular service. It will smoothen the functioning of your bank, and the customers will be satisfied too.
Employee Communication
Employees are an important part of any institution. They are the ones that make sure that your institute performs well and the customers’ needs are also being met. Use digital signage fabricated specially for your employees in employee-specific areas like the meeting rooms, employee cafeterias, locker rooms, etc.
A healthy workspace leads to a progressive company. Digital signage can improve the communication quality among the employees of your financial institutes. Use pre-event pictures to entice the employees and improve the event attendance, welcome the newcomers with welcome messages, use the company dashboard to display important productivity stats.
Let’s Call It A Wrap!
Believe it or not, digital signages are here, and they are here to take over the world. We now reach the end of this blog, where you got to know about the beauty digital signage holds and how well you can leverage it to your financial institution.
So, go one, get your hands on this infotainment device and make your financial institute premises an ideal space for your customers and your employees.
